Vincere has built-in best practice SEO capabilities to help supercharge your job postings and ensure your jobs are optimised for search engines.
What is SEO?
SEO stands for Search Engine Optimisation. It’s a practice in growing visibility in organic (non-paid) search engine results.
You can learn more about SEO here.
- Optimised Job Opening URL
By default, the URL for your jobs follows this convention: companyname.vincere.io/careers/job/ID/job-title/location
If your job has location city/state it will show as ID/Job title/city
If the city/state is missing, it will only show Id/job title
2. Optimised meta titles & meta descriptions
Meta titles and meta descriptions appear on a Search Engine Results Page (SERP) like so:
Meta titles and descriptions are an opportunity for you to tell search engines what the post is about and why they should click to apply. Think of meta titles and descriptions as your elevator pitch.
Meta Titles should be no longer than 50 characters including spaces.
Meta Descriptions should be no longer than 320 characters including spaces.
From the SEO tab, you can set up meta title and meta description templates for the following pages:
- Job Listing
- Job Details
- Job Applications
You only have to customize the templates once and Vincere will use the template and apply it to all your jobs, doing all the SEO heavy-lifting for you. Of course, you can come back to this and make updates anytime. Make sure to use wildcards to customize the descriptions for each job posting.
Be as clear and concise as possible. Your candidates should be able to quickly look at the job opening and know if it’s what they are looking for. Don’t keyword stuff your description, it should read naturally.
See, SEO is easy peasy to understand - and works right out of the box with Vincere.