If you advertise jobs, it's essential to be familiar with Google for Jobs. This enhanced search feature aggregates listings from job boards and career sites, displaying them prominently in Google Search.
🤩 Good news if you're using the Job Portal in Vincere
We’ve taken care of the hard work to ensure your job listings are optimized for Google for Jobs, helping you reach more candidates.
Using a pre-optimized website like Vincere's Instant Job Board is the fastest route to SEO success. Here's an overview of the SEO capabilities embedded in your job board:
Click on the links ⬇️ to skip to the section you're interested in:
⭕ Unique Page URLs
Google requires each job to have a unique URL, even when you have the same role across different locations.
In line with Google for Jobs best practices, Vincere automatically generates unique URLs for your job listings. You don't have to manually create them.
Job Detail Pages:
yourcompanydomain/careers/job/JobID/JobTitle/CityJob Application Pages:
yourcompanydomain/careers/apply/JobID/JobTitle/City
This ensures each job is uniquely identifiable by search engines.
⭕ Crawlable Job Pages with Meta Tags
Meta tags are snippets of text that tell Google what each page is about. These are also displayed in search results, making them critical for SEO.
Rather than manually writing meta titles and descriptions for every job post (which could be tedious if you have many listings), Vincere simplifies this process:
In the SEO section of the Engagement Hub, you can define a Meta Title and Meta Description template for all job pages.
Vincere will automatically pull in the relevant job keywords and tags to create unique meta tags for each job page.
This ensures all your job pages are crawlable and optimized for search engines without the manual effort.
⭕ Structured Data Markup
Google relies on structured data (schema markup) to identify and classify job postings. This is crucial for ensuring that your job listings appear in Google for Jobs.
Vincere automatically adds the required structured data markup to every job post. This aligns with Google’s schema for job postings, ensuring your jobs are correctly surfaced in search results.
⭕ Submit Sitemaps to Google
A sitemap is a file that lists all the pages on your site. Google uses this file to understand your site's structure and discover new pages.
Vincere’s Engagement Hub generates a sitemap for your job board, which is always up to date with the latest job information.
To view your sitemap, add
/sitemapto the end of your Instant Job Board URL (e.g.,yourcompanyname.vincere.io/careers/sitemap).
This ensures Google has a complete view of all your job listings.
⭕ Google Search Console
Google Search Console helps you monitor how your job pages are performing in Google Search. It provides valuable insights such as clicks, impressions, and search position data.
Optional: Vincere can help you integrate Google Search Console to track job search performance. If you don't see data in your Search Console, just let us know, and we’ll enable it for you.
By utilizing these built-in SEO features in Vincere, your job listings will be well-optimized for Google for Jobs, helping you attract more candidates effortlessly.
Happy Recruitment #TheVinnyWay🤩